I’m looking to attend some blogger events in Milan during Fashion Week this year, so I’ve mentioned that I’m travelling to Milan in my bio. If you are active on YouTube, Pinterest or Twitter, you should do this there too.

2. Contact Designers Directly

Every fashion week has an official calendar as well as an official list of all the designers that will be present. You can find the list of designers attending London Fashion Week here, Milan Fashion Week here, Paris Fashion Week here and New York Fashion Week here.

You can email the contacts under the term “press” along with your media kit and a short introduction to yourself, as well as some of the articles on your blog that you are most proud of. Also include Google Analytics, Instagram Statistics or any other relevant information such as your posting frequency.

You can also mention how the designer will benefit from your attendance – maybe you are looking to showcase their collection on your blog, do an interview or document the whole show on Snapchat. Let them see that it’s beneficial for them to invite you to their show!

Also, bear in mind that if you are just starting out, it’s probably a waste of time to try to get invited to some of the more exclusive shows like Gucci or Fendi (doesn’t mean that you can’t still try!).

3. Contact PR & Blogger Agencies

PR and blogger agencies host their own events during fashion weeks very often, so it’s a good idea to pop an email to some of them. If you don’t know of any PR agencies there is a very simple way to find it out. You can either use Google with the right keywords, or search on Instagram.

It’s a given that if you are looking to get invited to fashion week in London, choose bloggers that are based in London/UK, and if you are looking to get invited to fashion week in Milan, target bloggers who are based in Milan/Italy. (To find these bloggers, perform an initial Google search).