*Disclosure: This post may contain affiliate links, which means that we get a commission if you decide to make a purchase through our links, at no cost to you. Read our disclaimer for more info. Today I wanted to talk a little about London Fashion Week and other major fashion weeks in general. The fashion month has started slowly but surely and is shaping up to be a very busy month for some of the big fashion bloggers out there.

But what if you’re a small blogger and your inbox is as empty as can be? Well, I’ve got some tips for you. These tips apply for all the fashion weeks no matter if you’re looking to get invited to fashion week in Milan, Paris or New York (well, it’s a little too late for NYC this year).

So, How To Get Invited To Fashion Week As A Blogger?

Marinka and I during the LFW in February

1. Make Your Instagram Searchable

If you’re a fashion blogger, it’s a given that you should be active on Instagram. However, it’s important to make your Instagram bio searchable – include relevant keywords which you think brands could be searching for.

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I recently found out that brands and PR use Instagram specific web scrapers and web crawlers, usually provided by a third party. These crawlers search Instagram for specific keywords such as ‘fashion blogger’, ‘beauty blogger’, ‘London fashion blogger’ etc and then compile a list of every account that matches their search criteria, usually with an associated email.

This list is then sold to brands. If you’re a blogger/influencer wondering how on earth you ended up on some brand’s mailing list which you never applied for and have no interest in, this is probably how.

So, if you are looking to get invited to fashion week in London, it’s a good idea to have the keywords ‘London’ and ‘fashion blogger’ somewhere in your bio, even if you are actually not in London at the moment.