*Disclosure: This post may contain affiliate links, which means that we get a commission if you decide to make a purchase through our links, at no cost to you. Read our disclaimer for more info. This week I wanted to discuss something that has given me a bit of a headache over the past few weeks. If you’re following me on Instagram (here), you may have noticed that I recently participated in Instagram loop giveaways that increased the number of my followers quite significantly.

I went from having 43.6 k followers to having 55.7k followers. I’ve talked about how to gain followers on Instagram previously and mentioned that Instagram loop giveaways were probably one of the most effective ways to increase your following.

Now that I’ve actually done an Instagram giveaway myself, I want to revisit the topic and give the pros and cons of the method.

What Are Instagram Loop Giveaways?

Instagram loop giveaways are essentially the same as a regular giveaway where a preselected prize is given to one winner.

The way in which Instagram giveaway differs from usual giveaways is that there is a catch – in order to win, the contestants have to follow many bloggers to be eligible for the prize. Instagram loop giveaways usually look something like this:

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All the accounts that are participating in the giveaway are looped to one another through the captions on an image. It’s not unusual to have up to 40 accounts linked into one giveaway.

And yep, if you want to win the prize, you need to be following every account. The reason why people bother following all these accounts is because the prize is usually not short of amazing – you could win a new MacBook Pro, an iPhone 7, Loubutin shoes, a Camera AND Kylie Cosmetics all in the same giveaway.