*Disclosure: This post may contain affiliate links, which means that we get a commission if you decide to make a purchase through our links, at no cost to you. Read our disclaimer for more info. I thought I would write a blog post about how to get paid on Instagram and work with brands as an Influencer while also touching on the subject from a blogger’s perspective.

Although I call myself a blogger (I find the term ‘Influencer’ oh so cringey…), my main platform is Instagram. That’s where I started and that’s where I have most of my content and audience.

Instagram is also THE social media that brands want to build a presence on, so often times a brand’s social media marketing campaign will be solely focused on Instagram.

Why Would Brands Pay for Influencer Marketing?

Before I was dragged deep down into the world of the ‘Gram, I used to think it was insane that some brands were willing to pay thousands of pounds to top influencers for a simple photo.

BUT, as I’ve been in the industry a little longer I’ve realised that as crazy as it sounds, it’s a great price for the brand.

Traditional brands normally have an advertising budget of tens or even hundreds of thousands pounds for one single campaign. Sometimes the amount can even be hundreds of thousands for one single video clip.

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This is understandable as it usually takes the work of multiple people to produce a successful campaign: a model, stylist, photographer/videographer, editor, etc.

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Plus, when the campaign is finished, the brands throw more money at newspapers, TV’s and billboards to advertise their campaign.

I looked a bit into these figures and found out that the cheapest form of advertisement that ELLE UK offers starts from $13 000 (a weekly newsletter). A half page rollback ad is $140 000.