How To Get Paid On Instagram & Work With Brands That You Love
And what’s even more ridiculous, ELLE UK only boasts monthly sales of 165k with an average readership of 714k.
So, if the brand can get away with paying an influencer with 100k followers only $1300 and leave all the creative work up to them, it’s an amazing deal for the brand.
Okay, But How Do I Get Paid on Instagram? I Don’t Have Millions of Followers.
I’ve touched on the subject of getting paid on Instagram in my post about growing your Instagram previously, and it is a given that you need to have some kind of a following and decent content before even thinking of monetising your platform. However!
The amount of followers you need isn’t actually all that high – some influencer platforms accept influencers with only a 1-3k following (and pay fairly decently).
The reason for this is that your audience isn’t the only way which benefits a brand. Very often they are after marketing material, the content.
Read This Next: How to Grow Your Instagram in 2018
Paying $50 for someone with a 2k following on Instagram isn’t a big deal if the brand can then use the same image across their social medias, website, newsletter or even in stores.
I started getting sponsored on Instagram way back when I had less than 10k followers because my photography appealed to certain brands.
Some of the brands still use the imagery I created for them which is kind of funny – I’ve come across my pictures e.g. in Dunelm’s recent Back to School Campaign, for which I created content last year.
So, as long as you focus on creating good content and have high engagement rates (the lower your following the higher the engagement rate should be) you can still get paid on Instagram and work with great brands.
1. Make Sure Your Profile Looks Super Pro
Before applying to influencer campaigns you want to make sure that your profile actually looks presentable. Brands will screen all applicants before accepting or rejecting proposals, and sadly in this industry books always get judged by their cover. So, you want to make sure that your cover looks pretty darn good.
