Fabletics often creates collaboration collections with celebrities like Demi Lovato and Maddie Zeigler, keeping the brand popular among the younger demographic. But what really separates Fabletics from other companies is its subscription model, which is loved by some but hated by many. 

Its subscription model

In our option, Fabletics subscription model is the brand’s biggest downfall as we believe in capsule wardrobes and keeping things minimal, if possible. But if you work as a fitness instructor, do yoga on a daily basis, or consider yourself a “gym rat”, then the subscription concept may work for you.

Instead of making a one-time purchase from a store like Athleta or lululemon, those who wish to shop at Fabletics must pay a membership fee to receive credits that they can put toward a new activewear outfit each month.

Fabletics does allow members to skip a month if they don’t feel like purchasing a new outfit that month but the kicker is: they need to remember this. Life can get hectic and skipping your Fabletics outfit for the month might be the last thing on your mind. 

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Customers are allowed to pick their monthly outfit out themselves but if they forget to skip the month and don’t shop, the shoppers credits are available for use until the end of the year. We don’t recommend Fabletics VIP to people who often forget to pay their bills as it can end up being a waste of money. 

Fabletics promotes their VIP program heavily as it comes with more perks than just getting a brand new outfit, twelve months a year. The VIP membership provides customers with early access to collections that will be launching and significant discounts on products. Members can also earn points by shopping that can be put toward free products.