The wildly popular brand is only 20 years old and has since become the #1 in athletic wear worn by active fashionistas, professional athletes, and weekend warriors who spend their spare time going on adventures. Its popularity can most definitely be attributed to the quality of each item and the care that’s gone into every design that lands in the store.

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If you take good care of the pieces and wash them as instructed, it can be really hard to wear them out. So even though lululemon seems a little pricey for clothing that you sweat in, it will last forever. 

As for the company’s history, it was founded by Vancouver (Canada) resident and businessman Chip Wilson in 1998. He created several collections of yoga-inspired, technical athletic clothing for men and women to wear during their workouts, especially during yoga and pilates. The very first location was on West 4th Avenue in Vancouver’s beloved Kitsilano area.

Many people say that it was Chip Wilson who was responsible for creating the athleisure boom. The company’s fashion-forward and functional styles easily convinced wealthy women and men that they needed to be dressed head-to-toe in lululemon when exercising. Because the brand is so incredibly popular in Vancouver, some residents joke about it being cult-like. 

Lululemon’s Aesthetic

In addition to designing exercise gear that looks good enough to wear to a restaurant, the brand uses high-quality materials and fabrics to ensure its clothing is long-lasting.

Lululemon’s signature fabric is moisture-wicking, which means that it will absorb sweat. It also allows for 360-degree stretching, making it perfect for yoga classes where you find yourself in some rather compromising poses.

Lululemon’s clothing is not only form-fitting and functional but they are also incredibly chic, timeless, and can be worn on several different occasions. Because everything is designed with fashion in mind, people can easily get away with wearing lululemon to brunch with friends, to the movies, and in other casual settings.