This article will take a look at how Chrono24 works, if it’s legit, and if you should use it to buy or sell your next watch.

Watch collecting can be very expensive. Even if your forte is affordable, entry-level timepieces, owning a few of them requires some upfront capital.

If you’re like most watch collectors, you’re looking for a great deal to save money and also protect your investment. Buy low, sell high, as they say.

In your watch-shopping travels, you’ve certainly come across Chrono24. This site is a place designed for watch enthusiasts and Authorized Dealers to get together to buy and sell watches at a fair price. On the surface, it sounds like an awesome place to enjoy the hobby.

The watch selection is enormous, they get a ton of visitors each day, and you can find some real steals.

But is it legit?

This article will take a look at how Chrono24 works, if it’s legit, and if you should use it to buy or sell your next watch.

Table of Contents

At the time of this article, Chrono24 has over 497,000 watches from 119 countries. Over 72,000 of those watches are Rolexes and almost 35,000 Omegas. They also have just under 9,000 listings for Oris watches. If you’re shopping for a JLC, you’ll find over 7,000 listed on Chrono24.

With this wide range of listings, you’re likely to find what you’re looking for. As a Seiko fanboy, I have over 12,000 choices, from a vintage Seahorse to an array of divers, I can find whatever I’m after.

How Chrono24 Works

Chrono24 is really no different than any classified site, other than it can potentially provide a safe platform for large transactions. It works like almost any other site, with a few exceptions.

Selling on Chrono24

Selling a watch is relatively straightforward. All you have to do is head to the site and start a listing. You’ll enter your watch’s reference number, after which Chrono24 will automatically enter much of the necessary information.