Men's fashion guides

Everything You Need To Know About StockX, The Biggest Sneaker Site In The World

Hack aside, StockX is going from strength to strength, with Sabir saying that the site is “probably the biggest” method of selling trainers and streetwear in the UK (and, indeed, the world). Fact is, right now, reselling on StockX is a license to print money – as long as you know how to do it right.

Here’s our guide on the best tips, tricks and things to look out for, if you want to make money as a reseller on StockX.

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Play The Sneaker Lottery

Paradoxically, one of the best StockX tips is to not buy on StockX. When new trainers or streetwear steals are given a limited release, it’ll tend to be done through a ‘raffle’ on the brand’s own site. These raffles are free to enter and, if you’re lucky, will allow you to purchase the goods at retail price – meaning an almost guaranteed profit at resale.

“It’s a risk/reward thing,” Morrison says. “There’s no risk in entering all these raffles, even if it definitely is a lottery ticket.” Sabir, who recently lucked out in the raffle for a few pairs of Yeezy Statics, agrees. “If you can get stuff at retail, you’re usually talking at least a £50 mark-up straight away,” he says. “I bought the Statics for about £180, and then resold them within a few weeks for £320.”

But Don’t Be Afraid To Buy At Resale

Retail-price shoes are incredibly hard to come by, meaning the most common trend among StockX resellers is trying to ‘catch the moment’ on release day. “It’s probably easier odds to find a shoe that’s in-demand, buy it on release day and then resell it later that year, than it is to get a raffle,” Morrison says. “I could probably name 10 shoes off the top of my head which, since December last year, are worth double what they cost at resale on release day.”

Of course, there’s no guarantee that a shoe will spike in value after release day, so Morrison advises picking up pairs that you wouldn’t be averse to keeping for yourself. (“Then you’ve got a shoe you’d want to wear, even if it doesn’t double in value.”)

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