“I’m consistently amazed by how many men use harsh soap on their face and fail to moisturize. Hello dry, red and irritated skin,” says Dr Justine Hextall, a consultant dermatologist at The Harley Medical Group. “Men tend to dislike any sticky residue on their skin, so I often recommend lotions that absorb easily to leave skin smooth, but not greasy.”

Of course, using the wrong moisturizer (i.e. ours) is almost as bad as using none at all. So take time to seek out a face-saving solution that’s tailored to your skin type.

An Overly Attentive Brow Game

Nothing gives a woman rage like a boy who has a better brow game than her. It’s taken us years to get these arches on point, so we don’t need any extra competition from the 45 percent of men who regularly take to trimming their eyebrows, according to Men-ü.

“Sculpt abs, not brows,” says eyebrow guru Nilam Holmes. “An over-plucked, over-penciled brow really just stops being a man brow.” That’s not to say they should be left to grow into a dense forest thicket. “If you need to tweak, splitting a monobrow into two separate brows is a good start – but only a small gap no wider than your thumb.”

Kicking rogue hairs that extend beyond the natural browline into touch (either by tweezing or getting in the chair from some threading) is also advisable but stop short of attempting to alter the shape. No, it won’t make your eyes ‘pop’.

Furry Backs

Body hair is as divisive among women as Marmite on toast. Some love a smooth torso, others prefer it furry, but a hairy back is where every girl draws the line.

Even if you only have a few stray hairs rather than a full shag pile carpet going on back there, choose your weapon (laser, wax, scythe) and get it sorted.

“Back waxing is probably the least painful body part for a guy,” reassures Kim Lawless aka The Wax Queen. “It should keep you super-smooth for a couple of weeks. Some guys use hair dissolving creams, but it’s similar to shaving in that it can grow back stubbly – and quickly. Not a hit with the chicks (swipe left).”