Body Odour

Sweat dripping down a ripped torso in fashion campaigns is sexy as hell. But skip the morning shower and it’ll mix with the bacteria that clings to body hair to create an unholy waft that’s a total deal-breaker.

“There’s sometimes a genetic link to excessive sweating but you help combat B.O with a good routine,” says Dr Dawn Harper from Channel 4’s Embarrassing Bodies. “Use a pH-balanced shower gel (heavily perfumed products can alter the skin’s pH and make the problem worse), wear an aluminum-based deodorant to help reduce sweating, and finally, stick to loose-fitting natural fibers.”

As well as waving goodbye to that skin-tight, acrylic rollneck, consider wearing a breathable cotton T-shirt under your work shirt (heather grey works best) and keep a spare in your desk drawer along with a fresh pair of socks.

Frozen Faces

Cosmetic surgery, whether for medical or aesthetic reasons, is a decision that every man must make on his own merits. But it’s a lot like tanning (just, you know, with a lot sharper objects) in that it looks better done subtly.

To save going OTT with the Harley Street-inspired tweaks, aim to keep your expression crinkles and laughter lines says cosmetic dermatologist Dr Mervyn Patterson. “Weird elevations of the brows can be a sure-fire indicator that Botox hasn’t been done correctly for the male face. It’s important guys seek out skilled practitioners who are experienced in treating men so that any improvements are under the radar. It should be ‘You look well’, not ‘What have you had done?!’.”

Plus, secretly we like seeing your furrowed brow when we tell you off about those beard trimmings (again).

Taking Up The Whole Bathroom

We get it; you’ve discovered the grooming aisle at the supermarket, but you didn’t have to bring the entire thing home with you. Do you even know what a toner does? And what could you possibly need three trimmers for? Actually, don’t tell us.