When it comes to male grooming, we’ve never had it so good. Dubious marketing jargon has been replaced by science-backed credentials, which means that a healthy portion of what’s on offer now actually does what it says on the tin.

As a result, the bathroom shelf business is booming: personal care is now a multi-billion-pound global enterprise, with men responsible for an ever-growing portion of all toiletry sales. On the plus side, that means fresher faces and flyer fades, but it also means more duds to sift through. That’s why FashionBeans has its annual Grooming Awards.

Every year, our team of editors and panel of expert judges spends months tirelessly scrubbing, shaving, slathering and spraying to unearth the very best gear released over the last year. Some ask for just loose change and offer powerhouse results in return, while others well and truly justify their top-tier price tag. But all do enough to stand out in a crowded market and deliver performance that will help you look, smell and feel your best, without breaking a sweat.

BEST EVERYDAY FRAGRANCE

Winner: Moschino Toy Boy

Typical fragrances are built on a pyramid of ingredients. Today, Italian fashion house Moschino is anything but typical, so is it any surprise that its new move-over, look-at-me fragrance for 2019 is built on the olfactory scaffolding of a… teddy bear?

Scent stalwarts bergamot and Haitian vetiver are masterfully blended with Indonesian nutmeg, clove, pear tree, rose, magnolia and Ambermax to form a fragrance so winning it practically marched up and grabbed the title for itself.

Ian Taylor: “The bear’s not your usual aftershave bottle, but it actually looks pretty cool out of the bathroom and on the bookshelf instead. Wear it, and it’ll be the first thing people compliment.”

Highly Commended: Molton Brown Geranium & Nefertum

A year rarely goes by without Molton Brown bagging an award, and for good reason. The brand has been in the business of making fragrance heavy-hitters for nearly 50 years, and this year it achieved the seemingly impossible by creating a highly wearable scent that works day to night, all-year-round, rightfully earning it a place in this year’s awards.