BEST GROOMING DESTINATION

Winner: Beast + House Of Fraser and Flannels

With a mission to change the way men buy beauty, it’s no surprise that grooming business Beast is continuing to shake up the retail market. Its latest move marks the very first time a national department store – in this case, Frasers, the luxury mini-chain from House of Fraser, and Flannels – has offered a dedicated men’s experience that extends beyond a section of shelf within the sea of women’s cosmetics.

As of November Beast is be rolling out store-in-store concepts across both retailers nation-wide. Watch this space.

Highly Commended: Acqua di Parma Barbiere At Selfridges

There isn’t a man out there who doesn’t love how slick Acqua di Parma’s products look in the bathroom. So imagine being able to step into a world as refined as the fragrance brand’s iconic bottles. Now you can, thanks to the bosses at Selfridges who thought it only fair to bring a little slice of the good life to London by way of an in-store traditional Italian barbershop

BEST LUXURY FRAGRANCE

Winner: Dunhill Moroccan Amber

Part of the British brand’s new Signature Collection, Dunhill Moroccan Amber is one of those fragrances your nose will keep picking up throughout the day, causing you to think “what’s that amazing smell?” only before realising time and time again “oh, that’s me.”

To describe the blend of cardamom, saffron and amber just doesn’t do it justice, making it hard to convey just why this scent proved such a hit with our judges and editors. Just go straight to the shelf, pick up a bottle and run, don’t walk, out of that store to your new, better-smelling life.

Dr Tijion Esho: “A truly exotic, rich and spicy fragrance. The combination of cardamom and saffron as key ingredients complete the delivery of bottled luxury.”

Highly Commended: Bottega Veneta Illusione For Him

Just as with its menswear collections, impossibly superior craftsmanship and exquisite presentation are par for the course with a Bottega Veneta fragrance. Illusione For Him is an uncomplicated mix of men’s scent favourites, but it’s how the concentration has been carefully considered and thoughtfully balanced that makes it so attractive.