4. Use Social Media Platforms

Tattoo artists estimate that over 70% of their clients find them on Instagram. You should use this photo-sharing app and other visual platforms such as Pinterest and Facebook to showcase your work and promote your shop. Create social media handles and pages for your business and post your best work. In addition, encourage your employees to promote the shop by showcasing their work on social media.

5. Attend Tattoo Conventions

As more people get vaccinated, conventions are slowly making a return. If there are tattoo conventions happening in your area or city, be sure to attend and get your name in front of customers. These conventions gather tattoo lovers in one place and give you the opportunity to showcase your work and grow your client base. When attending tattoo conventions, use great branding to appeal to customers.

To make your tattoo shop visible, you have to use different marketing strategies. The tattoo industry is growing at a rapid pace, so you must do everything you can to stand out from the competition and acquire more customers. Use these tips to market your tattoo shop in 2022 and beyond.