If you’re looking to start tattoo business in 2022 or want to grow your customer base, you need to have great marketing strategies. Marketing your business will help it stand out from the crowd in this competitive industry. The tattoo industry in the U.S. has grown by about 9.2% every year from 2016 and is expected to increase by 23.2% by the end of 2021. Here are some unique ways you can market your tattoo shop in 2022.

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1. Build Your Brand Identity

Your brand needs to be visually appealing to attract customers. Create a unique identity for your tattoo shop. The logo, tattoo studio, and branding across your business should be unique. That way, customers will easily recognize your brand. Additionally, make sure your shop looks good and reflects your style to appeal to walk-in customers looking to get tattoos.

2. Offer Discounts

There are over 7,340 tattoo artists in the U.S. As the figure continues to increase, you have to find ways to stand out from the rest. To attract more customers in 2022, offer discounts and holiday flash sales. People love offers, so it’s the easiest way to get them to come to your shop. If your work is good, you will likely get word-of-mouth referrals. To encourage referrals, you can give a referral discount.

3. Partner With Complimentary Businesses

You need to think outside the box when marketing your tattoo business. To reach more customers, search for companies in your city or community you can partner with and market each other’s services. You can print their brochures or business cards and place them at your front desk and they can reciprocate this.

For instance, Cavender Toyota, a popular dealership in San Antonio, Texas, partners with complementary businesses like insurance companies and car body shops. Cross-promotion creates a win-win situation for both businesses and is a smart way to market your tattoo shop.