*Disclosure: This post may contain affiliate links, which means that we get a commission if you decide to make a purchase through our links, at no cost to you. Read our disclaimer for more info. Today’s post marks the first of my many beauty reviews to come, and I’m excited to say that today, I’m doing a T3 Cura Luxe review.

Many of you have probably heard of the wonderful benefits of the Dyson Supersonic hair dryer, but how many of you have heard of T3? The Dyson hair dryer is widely regarded as one of the best in the world, and while that may be true, it’s also the most expensive one at almost $400 RRP.

T3 Cura Review: T3 hair dryer vs Dyson

T3 hair care is a competing brand of Dyson’s, and has established itself on the market as a premium beauty tool supplier – their tools range from curling irons to straighteners and hair dryers. One of their most popular products is the Cura hairdryer models, which retails for $250-$285.

TrendingBrutally Honest Chicwish Review After $900 In Orders: Is It Legit?

What separates T3 Cura from competing brands is that the hair dryer is loaded with negative ions, which help hair dry faster and leave it softer for longer. In fact, T3 promises up to 75% faster drying time than regular hair dryers.

T3’s representatives even told me that apparently using T3 products is healthier for your hair than actually leaving it to air dry. While I’m a little bit skeptical about that statement, it certainly shows that the product has been designed with minimal heat damage in mind.

Now that you know all the claims that the retailers have given, let’s get into the actual T3 Cura review: Does it work, and is it worth the money?

T3 Cura Review

T3 Cura Review: T3 hair dryer vs Dyson

Appearance

First of all, let’s start with appearances. I know that appearances have nothing to do with the performance of a product, but personally, I consider it very important when purchasing new gadgets.