Ruffians offer their own Daily Facial Moisturiser, which contains natural ingredients such as aloe vera and ginkgo extract and offers first-rate results, while Truefitt & Hill Trafalgar Aftershave Balm is also a good – albeit more traditional – option.

The Complete Package

There’s no real need to drastically change your hair or clothes just because you’ve shaved your beard. But if you feel like switching up other elements of your personal style to match with your grooming gearshift, then consider a haircut, especially if you’ve been rocking a dramatic pompadour or disconnected undercut when bearded.

“If you’re looking for a lower maintenance style, grow your hair out on top and ask for a textured haircut,” says Brady. “The bulk and weight of the hair on top will contrast with your new clean shaven look.”

However, you can still keep it classic: “Ask for a short back and sides and you’ll have two ways to style it: forward for a French crop, or to the side for a side parting.

This is a versatile haircut which is perfect for someone who doesn’t want to make a huge statement but still wants to look smart.”

Additionally, if you’re after a subtle wardrobe tweak to team with your newly groomed look, then it’s best to pare things back a little, according to Hunger magazine’s menswear editor Chris Benns:

“With the recent ‘devolution’ of the beard trend, a slicker look tends to go hand in hand with a clean shaven face. A sharper, tailored approach is advisable but to keep things contemporary, try to steer clear of that very tailoring-heavy ‘buttoned-up’ aesthetic that’s been around for so long now.”

Think a slim-fit suit worn with a crew neck T-shirt and leather sneakers rather than a dress shirt, tweed three-piece and brogues:

If you want to keep it slightly more relaxed, try swapping tailoring for denim and off-duty wardrobe staples. Skinny or slim jeans in a darker wash are ideal, with sterling options available from Acne Studios, Uniqlo, A.P.C., Topman and Levi’s.