2. Environment

The modern customer is environmentally conscious and will prefer products according to these beliefs. As such, lululemon has embarked on a campaign to reduce the company’s carbon footprint by reducing the number of its products ending up in landfills.

They achieve this through the RETHINK-REVIVE-REDISCOVER movement, where customers can trade in their old lululemon gear for an e-gift card that can be redeemed on their online at any lululemon store. 

Gymshark, in its operations, complies with the REACH, which stipulates the limits and restrictions of chemical substances that could harm consumers, workers, and the environment.

However, some of the materials they use are not eco-friendly, and there is no evidence that they minimize textile waste. 

3. Materials Used & Quality

Many people who try lululemon agree that its products stand the test of time. The secret ingredient for this has been on a brand trademarked fabric.

The material is composed of lycra elastane and nylon mixed in a 20:80 ratio. Each of the two components of Luon has impressive qualities. The stretchiness of lycra elastane ensures you can do those yoga poses without the worry of an unfortunate tear.

In contrast, the softness of nylon ensures that you’re comfortable when wearing your favorite lululemons. 

On the other hand, the majority of the Gymshark offerings are elastane, nylon, and polyester. Nylon is the primary material of the three due to its softness. Gymshark focuses on providing its customers with a comfortable experience when working out. 

Polyester is known for its sweat-wicking properties, which help you feel dry even after an intense workout. However, this also comes with an odor problem since the material will absorb the sweat.

Finally, elastane provides the stretchiness of the apparel. With the three, you get the perfect material for stretching, running, and any other workouts you might be engaged in.