Meanwhile, staff at the brand, which took today to launch its biggest media campaign since 2005, advise the technical socks can be worn up to mid-calf height. The toe, ball and bottom sole are made of plush cotton with the view to create greater comfort and prevent chafing. In order to maintain league-specified uniformity, the socks also feature a blue-white-red jacquard signature.

The Richard Gasquet line is already available at lecoqsportif.com/tennis, and will also be found in le coq sportif boutique stores from the beginning of this month. Retail prices start at £50 for polo shirts, ££45 for shorts and £13 for socks and terry wristbands.

Le Coq Sportif x Richard Gasquet Collection