Then, once prepped and primed, add the finishing touches. Some Texturising Clay will help give volume to your hair, while the naturally-derived Nourishing Beard Grooming Oil helps slough away dreaded ‘beardruff’, giving you a soft, soothed and sculpted beard.

The Gym Regular

If you consider CrossFit more of a culture than a class, take SoulCycle sessions like they are skittles or simply run for fun, you might be the gym bunny that could benefit from a specific grooming guide.

Kiehl’s isn’t short of products formulated for the fitness fanatic, just take the brand’s Ultimate Strength Hand Salve, which creates a glove-like barrier that protects against calluses. Once you’ve fed the gains, hit the showers. Begin with the Ultimate Man Body Scrub Soap to shed any sweat and reset your scent (needed after a workout, despite what you may think). Having just sent your oil production into overdrive, follow up with The Energising Face Scrub, designed to sooth inflammation and slough away dead surface cells.

Your gains should tell people where you’ve been, not how you smell, so don’t forget to fight the funk with the Body Fuel Antiperspirant and Deodorant too. Work your body hard, then give it a little love.

The Grooming Novice

Do you shy away from the skincare aisle or think body wash is just for women? Note: it isn’t. Maybe the lotions and potions you see on your mate’s vanity table are a bit daunting so you give the whole idea up? Don’t worry, no need to dive into a 10-step Korean-inspired routine. A simple four-step start will do the trick.

First rule, wash your face. Always. Pollution is at an all-time high, hard water is beyond dehydrating and let’s not even preach the perils of a modern diet. What it all means is that you need a cleanser that works overtime on environmental stress, like Kiehl’s Facial Fuel Energizing Face Wash.