*Disclosure: This post may contain affiliate links, which means that we get a commission if you decide to make a purchase through our links, at no cost to you. Read our disclaimer for more info. Bulova is a watch company that has been around for over 150 years. But is Bulova a luxury brand? Is it positioned in the same category as Rolex, Omega, or Breitling?

The answer to this question depends on who you ask. For many watch enthusiasts, Bulova watches are not considered luxury goods because they are priced more affordably than other brands on the market.

However, some people believe that Bulova definitely deserves to be called luxury due to its history and long-standing reputation for quality craftsmanship and innovation.

As this question can be rather divisive, we’re going to dive into the topic in more detail below. If you’re looking to purchase a watch from Bulova, keep on reading and let us guide you into making the right choice!

The History of Bulova

Although you may not think it, Bulova is actually among some of the oldest watch companies in the world. It was founded and incorporated in Queens, New York City, as the J. Bulova Company in 1875 (the same year as Audemard Piquet) by Joseph Bulova, a Bohemian immigrant.

By the 20th century, it became the Bulova Watch Company, and then sold to Citizen, a Japanese conglomerate, in 2007.

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With its company’s headquarters based in New York City, Bulova is an American company and watch brand that is part of many records in history.

In fact, it is the first watch company to introduce a woman’s only line of watches, the first company to introduce the first electronic watch with a tuning fork in history, and also the very first to advertise their watches on the radio.