Remember, there are a lot of different ways to read people. Most importantly, just know that when someone says “No,” it doesn’t mean the deal is trash! It means you must present new information. There’s no sleaziness about it; it’s simply the art of being a good salesman and helping your customer discover what meets their means.

17. Be Wise And Careful About The Mentor You Pick.

Napoleon Hill, the American author on self-success, once said, “A human being is like a river; he travels along the path of least resistance.” When it comes to finding a mentor, these words ring true.

An aspiring entrepreneur often seeks mentorship from people like their uncle or brother instead of actually searching for the right person. It’s the path of least resistance, it’s straightforward, and it’s less of a knock to your ego and self-esteem. Remember, there’s a higher probability of someone you already know saying “yes,” which is easily tempting.

Understand that your mentor must have already obtained the level of success you wish to reach or acquire. If they haven’t, you’re only wasting your time. Remember when I pointed out that you were the average of the five people you spend the most time around? If your brother has never worked outside of a low-paying 9-5 his entire life, that’s exactly where you’ll end up, and that’s the kind of advice you’ll get!

In reality, I know you will be met with gatekeepers. They’ll ask what you want to talk about if you suggest eliminating 25% of all employees. Who’s ever going to let you in? Instead of asking for an appointment, ask their secretary when they’re going to be in town. Honestly, gentlemen, you can meet your next mentor outside of their office, at a conference, a restaurant, or even in their own driveway if you park outside of their house overnight. Remember, whatever it takes!