Rolex Yacht-Master

The Big Crown is the world’s best-known watch brand, according to Forbes, and the 64th most-recognised overall, sandwiched between Porsche and Lexus. Which means that should you take one of its rugged divers off-road, you don’t just get excellent timekeeping in a case that can cope with sun, sea, or sand. But also a logo you can trade for safe passage home from anywhere in the world. Should your adventuring take an unexpected turn. Available pre-owned from Watchfinder, from £16,250.