Everything You Need To Know About Raw Denim
Nudie Jeans
Swedish denim brand Nudie was set up in Gothenburg by Maria Erixon, who loved jeans because “the more you wear and repair [them], the more character they have.” It’s a philosophy that is in keeping with the whole idea behind raw denim, so naturally, it’s something that Nudie does well.
Expect slim cuts, signature back pocket branding and prices that won’t leave you trying to negotiate your next phone bill payment using an assortment of beans and pocket fluff.
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Samurai
Founded in 1998, Japanese brand Samurai makes some of the most coveted raw denim on the market. With only a handful of global stockists, the products are notoriously tricky to get hold of, making them all the more enticing to fade-hungry denimheads.
The selvedge line on each pair of Samurais features a single strand of silver lamé running through it to represent the glint of a samurai sword blade. And if that’s not the coolest thing you’ve ever heard, we’re not sure what is.
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Unbranded
A sub-brand of renowned raw denim peddlar Naked And Famous, Unbranded offers more affordable jeans for those looking to dip their toes into the world of unwashed denim. Following a motto of “No branding, no washes, no embroidery, no ad campaigns and no celebrities,” Unbranded is about as bare bones as they come. And with jeans made in the same factory as A.P.C., you can’t really go wrong.
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Blackhorse Lane Ateliers
The UK is known for many things but high-end raw denim has never really been one of them. Well, not until East London’s Blackhorse Lane Ateliers set up shop anyway.
The Walthamstow establishment may only be two years old but its team of skilled craftsmen and women boast a huge degree of experience and a love for their trade that runs deep. Blackhorse Lane even runs classes where participants can make their own pair of jeans. And given that raw denim is all about individuality, it doesn’t really get much more personalised than that.