Skincare should never be one size fits all. There are plenty of drugstore and pharmacy brands that attempt to go that route, and somehow, they generally come up short. A better option for men is a personalized system that actually meets your needs.

Enter Geologie. Geologie has called itself a skincare brand “powered by facts, not fads.” It was started in 2018 by Nick Allen and Dave Staff to simplify the men’s skincare game once and for all by removing fillers, fads, and other unnecessary fluff.

Many skincare brands today get riddled in gimmicks, spending too much time and money on promoting fad ingredients. Geologie steers a different course: powerfully potent ingredients are utilized, but they are the ones that have been studied by researchers for decades.

Dr. Steven Xu, Medical Director at Northwestern University and leading dermatologist, collaborated on the products, pointing to Geologie’s commitment to following research and not trends.

There are five main ingredients that are said to be hallmarks in skincare products: Retinol, Niacinamide, Hyaluronic Acid, Kojic Acid, and Salicylic Acid. Within the product catalog, the active ingredients make appearances to develop a customized routine.

With just a two-minute routine in the AM and PM, fresher-feeling skin is within reach.

Start With a Diagnostic Tool for Support

Visiting Geologie.com is a great place to start. There, a diagnostic tool awaits those searching for their very own customized skincare regimen. By answering a few quick questions, men can be one step closer to skin that feels smooth and refreshed.

After answering some questions about age, gender, current routines, goals and results, and even a photo (optional), a personalized report is delivered to a shared email address. Those who complete the survey can start a trial before committing to a regularly scheduled order.