Danish craft brewery Mikkeller has joined forces with Warner Bros Consumer Products to launch a range of Game of Thrones-inspired beers.

The multi-year partnership celebrates Westeros one stein at a time, with the brewing, labeling, and packaging to reflect elements of the fantasy epic Game of Thrones.

Mikkeller’s Iron Anniversary IPA

“From the very beginning, collaborations have been one of the key elements in Mikkeller’s universe and are one of the things we have the most fun with and love the most,” said Founder and Creative Director of Mikkeller Mikkel Bjergsø.

“We are looking forward to brewing a lot of fantastic beers and sharing them with the series’ dedicated fan base and other beer lovers.” 

Game of Thrones has aired in over 207 countries and territories and amassed millions of fans, and over its eight seasons the show has taken the throne as “the world’s largest TV series.” 

Mikkeller’s plan is to draw inspiration from the rich Game of Thrones universe and brew a series of beers that adds to the brewery’s versatile repertoire, including lagers, IPAs, spontaneously fermented beers, stouts, and non-alcoholic beers.

The first beer, Mikkeller Iron Anniversary IPA, commemorates 10 years since the release of Game of Thrones on HBO, with the logo designed by Mikkeller’s art director Keith Stone.

“The first step of the collaboration involved creating a beer label that elegantly merged Game of Thrones‘ unique universe with Mikkeller’s more lighthearted and colorful expression. We think it has succeeded really well, and we are very pleased with the result,” said Bjergsø.

Iron Anniversary IPA is a New England IPA (also called NEIPA, hazy or juicy IPA) due to its unfiltered appearance and significant amounts of hops that give it a fruity aroma.