Louis Vuitton vs. Gucci: Everything You Need To Know

In 2020, Brand Finance ‘s annual report named Louis Vuitton and Gucci the two most valuable luxury fashion brands. 

Each brand has proven its worth not just by longevity but by also increasing its value by more than 20% since 2019. These are just two of the reasons that make them the two most preferred and recognizable brands in the luxury fashion industry.

Regardless of whether these brands are following the latest fashion trends or making the trends, they both are notorious for producing luxury goods that become instant cult classics and are considered collectibles for years, even decades, to come. 

Starting from humble beginnings, both of these fashion powerhouses have become two of the best symbols of luxury and fashion for a multitude of reasons. One reason is that they have gotten into the psyche of pop culture by cementing their place in songs, movies, and on the bodies of celebrities. 

Kanye West, Lil Pump, Jay-Z, and Nicki Minaj have all referenced these two brands on multiple occasions in their song lyrics and, of course, have worn pieces from both brands more times than we can count. Many models wearing either brand have also graced the covers of fashion magazines worldwide.

See more about – Prada vs. Louis Vuitton: Everything You Need To Know

Louis Vuitton

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Louis Vuitton is the second oldest luxury brand that is still in operation today, known primarily for its luggage and bags with an unpickable lock system.

The brand was named after Louis Vuitton, a fashion designer and businessman born in 1821 in a small village in the eastern part of France. He went to Paris on foot when he was 16 and learned to custom design boxes and, later, trunks. 

His reputation as a trunk maker gained popularity as he began using canvas instead of leather to make the trunks not only more durable, but also waterproof. He opened the first Louis Vuitton store in Paris in 1854.