Louis Vuitton vs. Gucci: Everything You Need To Know
During World War II, constraints forced the label to use cotton instead of leather. It was during this time that the fashion brand introduced its now iconic “GG” monogram in reference to the initials of Guccio Gucci. The logo is one way to represent Gucci in a visually timeless style.
The company also introduced the Gucci stripe, consisting of two green stripes interrupted by a single red bar that is seen on many of the brand’s wardrobe essentials and other products.
Starting in the 1950s, Gucci’s success skyrocketed as celebrities were spotted wearing the luxurious brand and carrying the Gucci bag. In the 1960s, the brand introduced accessories including watches, jewelry, and eyewear which have since become a cornerstone of the fashion house.
In 1990, American designer Tom Ford was instated as the brand’s ready-to-wear designer before being promoted to Creative Director several years later. Ford has been credited with restoring the Gucci brand’s reputation, streamlining the products, and reinstating the extravagance and opulence that had previously defined the label.
American queen of pop Madonna wore a Gucci outfit from its Fall collection in 1995, giving Ford his first major red carpet moment. Other Ford creations were worn at the red carpet by famous actresses Nicole Kidman, Gwyneth Paltrow, Charlize Theron, and others.
After Ford’s departure in the early 2000s, young Italian fashion designer Frida Giannini initially took over as head of the handbags and accessories line. She was given full creative control of the Gucci brand several years later.
In 2015, the brand made a surprise announcement that Alessandro Michele would be taking over as Creative Director. Michele had been working for Gucci for 12 years in various roles but was relatively unknown as a designer.
