This is an unsponsored, long-term review of my James Allen wedding ring, after wearing it for over three years.

If you’re considering buying a wedding ring from James Allen, this review should help.

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What set James Allen apart from the competition was their vast inventory (over 200k diamonds) and their “360 Degree Diamond Display Technology” that allows you to look at each diamond (or ring) in three dimensions with a magnifying glass – from your computer or phone.

They also have 24/7 customer support, tons of customization options and a solid lifetime warranty.

All of these things helped James Allen become a leader in the industry and pioneer of online gem shopping. In 2017, they were acquired by Signet, the company that owns Zales, Jared and Kay Jewelers.

Despite being part of a large publicly-traded corporation, James Allen still operates as a small business out of their Maryland office. Go ahead and give them a call (or chat online); they’re nice people!

Buying Wedding Rings Online

If you’re in the market for an engagement ring or wedding band, you have a lot of options these days.

You can go to a local jeweler, or you can choose from one of many online retailers, many of which have a much larger selection than traditional brick and mortar shops.

Of course, you sacrifice that in-person experience. You don’t get to try the ring on in real life or talk to a sales rep.

This isn’t necessarily a bad thing, and companies like James Allen are actually making online ring shopping more appealing than it used to be.

When I was engagement ring shopping, I went to the most reputable local jeweler I could find within 20 miles or so.