Is DKNY A Luxury Brand? Here’s All You Need To Know
*Disclosure: This post may contain affiliate links, which means that we get a commission if you decide to make a purchase through our links, at no cost to you. Read our disclaimer for more info. New York-based fashion brand, DKNY is known for its premium clothing, shoes, and handbags – but can DKNY be considered a luxury brand?
New York is the home of many luxury designer brands, which is why thousands of people travel from all over the world to go shopping in New York City. But can we consider DKNY a luxury brand alongside other American top luxury houses like Tom Ford and Tiffany’s?
There are arguments to be had on both sides. Some people consider DKNY a luxury label because of its high-quality products, especially leather goods, and the trendy and stylish design of the DKNY men’s and womenswear collections – including swimwear, intimates, and sleepwear.
However, DKNY no longer shows its collections at New York Fashion Week, and many of the products are not sold at luxury prices.
The article will explore the history of the brand, the quality of pieces from DKNY, as well as some of the top products from the brand, before coming to a conclusion on the question – is DKNY actually a luxury brand?
Is DKNY a luxury brand?
The history of DKNY
Donna Karan founded her own brand in 1984 after working for fashion designer, Anne Klein for 15 years, 10 of those she was the head designer. Karan named her new fashion label Donna Karan New York, also known as Donna Karan Collection, and it quickly became revolutionary in the 1980s fashion world.
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Donna Karan created the seven easy pieces collection, which was a selection of items that were interchangeable and would suit weekdays or the weekend – the beginning of the capsule wardrobe.