*Disclosure: This post may contain affiliate links, which means that we get a commission if you decide to make a purchase through our links, at no cost to you. Read our disclaimer for more info. You may have seen Hugo Boss or just BOSS when online shopping or as adverts but have you wondered if there is a difference? Well, we’ve got the details you need to know to distinguish Hugo Boss vs BOSS.

The German fashion house, Hugo Boss, has a long history of creating expertly tailored men’s suits and beautiful women’s clothing as well as accessories, footwear, and fragrances for men and women. This luxury brand has grown greatly since its origins in the 1920s and is now one of the largest German clothing companies.

Hugo Boss has recently rebranded with a new logo and a new layout, and we’ve got all the details you need to know to work out the differences between Hugo Boss, BOSS, and any other labels within this brand.

Hugo Boss vs BOSS

The History of Hugo Boss

Hugo Boss founded his eponymous brand in 1924, in Metzingen, Germany, and began by creating general-purpose utilitarian clothing, including jackets, raincoats, shirts, and sportswear for men and women. The fashion house steadily grew and became successful until the Second World War.

After World War II, the Hugo Boss brand was run by Eugen Holy, Hugo Boss’s son-in-law, and created top-quality men’s suits by 1950, the brand has 150 employees. Hugo Boss adapted to the change in how people were shopping and began selling ready-made suits by 1960, instead of the usual custom-tailored options.

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Eugen Holy’s sons took over the label and expanded Hugo Boss to become a global brand. Growth continued with Boss brand suits and their sponsorship of McLaren Racing Team and successful Formula One driver Niki Lauda.