The Microinfluencer

 

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A post shared by Zack Smith (@zsmith__) on Oct 21, 2018 at 6:59am PDT

At just 23, Zack Smith is paid to promote brands including boohooMAN, Palmers and Nivea on his Instagram. He also runs an event company and PR company. His 40,000 plus followers provide a ready audience.

“Sponsorships are an amazing way to show people which companies you are working with, and which companies have actually paid you promote products and items. It’s as simple as uploading pictures at certain times of the day, and using relevant hashtag.

“It all depends on how many followers you have. More followers equals more money per post. You have to follow people whom you actually interact with, as there’s no point following people who don’t like your posts or comment. I have to be very selective. Many of my followers view my stories but don’t like my pictures. It baffles me.

“In terms of refining your feed, Instagram has a new tool that allows you to ask your followers questions such as ‘What would you want to see more of on my Instagram?’ It helps with marketing and growing your followers, and is very useful.”

Advice To Follow

Get your ratio right: “I have 44k followers and I’m following 4k as it looks good for business so ratio is important as an influencer.”

Manage your time: “I think the best time to post would be around 6 o’clock Friday as everyone will be finishing work and using their phones. I have a schedule on my phone to remind me.”

Never over-tag: “Never use too many hashtags as it makes your page look unprofessional and amateur.”

@zsmith__

The Auteur Author

 

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A post shared by McQueer (@chrismcqueer) on Oct 9, 2018 at 1:59pm PDT

With the publication of Hings, Glaswegian Chris McQueer announced himself as one of the UK’s most talented short story writers, earning praise from the likes of Irvine Welsh, and Limmy. With his new book HWFG out this November, McQueer is doubling down on online promo.