From Diet Coke guy to Juiceman sums up Andrew Cooper’s health trajectory. The male model, who’s signed to the Unsigned Group, alongside Helena Christensen, was all out early in his career: “I’d do shots until 6am, but always make it into the gym.” Today, he’s the face of his own brand of cold-pressed juices and has swapped the late nights for early starts. But he still trains just as hard.

No one-trick show pony, the entrepreneurial clotheshorse used the proceeds from that soft-porn soft drink ad to buy the machine that precipitated his cold-press empire, which recently expanded to include a book of recipes. Now the shots he does are more likely to be recovery ones containing turmeric, ginger and lemon. (Simon Cowell is a fan.)

When not shirtless, Cooper models for top fashion brands – he’s the face of, among other, Dunhill’s superb Icon fragrance – sometimes flying over 200 times a year. (The juice brand came about partly to bolster his jet lagged immune system.) You’d presume that the down-to-earth Mancunian caught the wellness bug in LA or New York.

In fact, he grew up growing his own veg: “We understood where the ingredients came from for everything we ate.” FashionBeans pressed him for tips on staying professionally buff – even when squeezed for time.

I’d just bought a fruit farm in Cheshire when I got the call about the Diet Coke ad. At the audition, they said, “You need to be a gardener.” And I was like, “Well, actually I was gardening yesterday…” But there was a big debate about how big the guy needed to be.

At the time, I was all about bodyweight, TRX and Muay Thai, so I was leaner. I turned around and said I’d put on 10 kilos in six weeks. Which was never going to happen.

The Diet Coke ad which made Cooper a household name

I cut the cardio, upped the carbs and protein and trained like a beast. It was a lot of Olympic lifts – cleans, deadlifts. A lot of kettlebells. And a lot of weighted dips and chin-ups. I’d strap on 30-35kg and do 3-5 reps, but about 10 sets.