While Kendrick Lamar, the man Travis Scott supported on his monolithic Damn tour, is the undisputed king of hip-hop at the moment, rapper Scott is certainly head of the genre’s fashion department.

Set to release one of the most hotly anticipated albums of the year this week and with a US number one album already under his belt, the profile of the 26-year-old Texan transcends his chart-topping music. A high-profile relationship with the youngest ‘self-made’ billionaire ever, Kylie Jenner, is the main culprit but an obvious and burgeoning sense of style has also helped seen Scott conquer the fashion world.

A regular on fashion week front rows Scott has collaborated with Helmut Lang and London-based label Maharishi (the guy does love a good cargo pant and Maharishi practically invented the style) as well as being the face of Saint Laurent for its SS17 campaign.

The Look

So what is it about Travis Scott’s style that has seen him courted so prolifically by fashion designers the world over? Well, besides his undoubted influence on youth culture (the guy has over 10 million Instagram followers) his style is also a unique twist on streetwear that impresses at nearly every turn.

A plaid overshirt is a nailed-on go-to, as are the previously mentioned cargo pants that show off his grunge leanings. Scott doesn’t go for traditional tailoring, so if you do catch him in a blazer it will usually have some rock and roll stylings to it like a tight cinch the waist and some gold buttons. On the feet, Scott favours either a pair of Vans or some high tops, styled with the shoelaces undone of course.

Inspiration: Kanye West, Kurt Cobain, Kendrick Lamar

Go-To Brands: Supreme, Vans, Vetements

Follow Him: @travisscott

Don’t Look At Me

How do you dress all in black without looking like your playing a shadow in the school play? It’s a question asked endlessly in menswear and one best answered with a single word – variation. Different cuts, textures and shades of black therefore play a key role in mixing the look up, while the metallic buttons on the military style blazer links up well with the shiny hoops down the side of Scott’s trousers.