Although in our experience, a cleaner is a very savvy investment.

Hold The Door For Everybody

They can’t very well walk through it if it’s closed, can they? Plus it would be extremely awkward and more than a little dickish if you didn’t.

Be Fit For Purpose

It’s not much use being able to bench-press a car if you can’t sprint for a bus, or run a marathon if you can’t deadlift a shopping bag. Your physical appearance is a consequence of your capacity, so by concentrating on the latter, you’ll enhance the former with the bonus of genuine strength or endurance and without the preening narcissism that comes from gazing too long and longingly into the mirror or at the scales.

You may think that bulging biceps or killer abs will make you more attractive, and well they might, from a distance. But if you become completely self-absorbed in the process, then you’ll make yourself deeply unattractive to be around.

Never Forget Your Own Privilege

And don’t downplay other people’s accounts of prejudicial treatment. One of the main symptoms of privilege is that you can’t see the problem, because it doesn’t affect you.

Be Interested And You’ll Be Interesting

Read, watch and listen to things that give you stuff to talk about. Even better, ask people about their favourite conversation topic: themselves. And take pride in your work and your appearance, whatever they are. That’s more attractive than any particular status or set of clothes.

Appreciate What You Have

Even if it’s not what you’d ideally like. There’s nothing wrong with ambition or hashtag goals, but one of the most pernicious effects of the alpha male myth is that it conditions you to always want what the next guy has. And even if you get that, there’s always someone further up the food chain to envy.

We’re on what Nobel Prize-winning psychologist Daniel Kahneman calls a ‘satisfaction treadmill’, and social media has pressed the ‘increase pace’ button. So stop trying to look for the next best thing. Don’t worry what other people think of you, apart from the few who really matter. The real achievement in life is learning to be happy with your lot, comfortable in your skin, faithful. Because if you don’t, then no amount of professional success, material possessions or romantic conquests will ever satisfy you.