Gucci vs Prada: Aesthetics & Demographics

While both designer brands are family-run, there are a few things that set them apart. Firstly, the age group that both brands attract is slightly different.

Gucci enthusiasts tend to fall within the age range of 18 to 24, whereas Prada fanatics are usually between 18 to 34. This can be attributed to Prada’s sophisticated, more simplistic style that’s admired by those who work within an office setting. Just like Meryl Streep, the magazine editor, in The Devil Wears Prada. 

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In contract to this, Gucci’s style is more maximalist with lot of logos and an emphasis on street style. Some would even call it straight up ugly. Indeed, the brand focuses a lot on logos, and the logomania print on some clothing makes it even look a bit fake.

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Interestingly, the “fake designer” aesthetic is something that Gucci fully embraces. For example, they released an entire FAKE/NOT collection of bags that had the word “fake” written in a bright font in the middle of the bags.

Similarly, in 2018, they released their collaboration with Sega that included bags carrying a mispelled Guccy text with a “Y”, instead of Gucci. Both of these stunts definitely raised a few eyebrows!

Over the years, Gucci has worked hard to shift their target audience to younger millennials as this age group heavily prioritizes fashion and trends more than any other demographic. 

Gucci Vs Prada Pricing

Both Gucci and Prada are similarly priced, and you’ll find it hard to find any handbags under $1,000 from both of their websites with the exception of the Prada Re-Edition Bag, currently priced $950.

As Gucci is more popular than Prada, their pieces command a slightly higher price, especially when it comes to handbags. For example, Gucci’s best-selling Marmont shoulder bag retails for $2,350, whereas Prada’s current best-seller, the Re-Edition bag is priced at $950.