Garçon Jon: How Instagram Changed Fashion
Paris
“There’s this effortlessness to the way Parisians dress, a Serge Gainsbourg style. They could just wear vintage Levi’s 501s and a loose shirt and still look amazing. And the hair is natural and wavy. Maybe it’s not been washed. It’s that sort of vibe that you get in Paris a lot more than in other cities.
They also appreciate dark colors. You see a lot of navy and black in Paris. There are so many vintage shops in Paris as well which I think has had an impact. You see vintage a lot more frequently.”
London
“It’s harder to pinpoint style in London, partially because I live there so I don’t see it from an outsider’s perspective, but also because there are so many different types of people. Statistically speaking, London is the most diverse city in Europe. You get so many tourists too so it’s hard to spot who’s a tourist and who actually lives here. There are just so many styles going on and in a way that kind of defines it.
If I was to define London separate to the other cities, then the fact that we have a high street that develops fast fashion in a way other cities don’t, means you see trends come and go a lot more. You could buy a fake leather jacket or dungarees cheaply and you’re only wasting 50 quid so it’s ok if you only wear them for a couple of months. That culture I don’t feel is a part of the world in Milan.”
Garçon Style by Jonathan Daniel Pryce is out now.