Men's style

Garçon Jon: How Instagram Changed Fashion

It’s perhaps one major positive we can take from the influence of street photography on fashion. That it’s not all catwalk waifs. You can flick through work like Pryce’s and see the fresh-faced members of Youtube style show PAQ stood alongside silver-haired fashion influencer Nick Wooster, or Pryce’s hero, the 61-year-old Paul Weller. If street style is influencing the designers, it’s a good thing if the muses reflect society.

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And there’s a lesson in there we can all take. Sure you can magpie from looks you see while scrolling down your Instagram feed. But at the end of the day, the clothes have to fit and work for you, tummy or no tummy.

The Four Fashion Cities of Garçon Style

Milan

“Milan is very much a city of fashion business. Suiting is their everyday wear, so you see a lot of it. This is also the country where a lot of the fabrics are made, a lot of the tailoring, and these men live that life. It’s not necessarily just fashion people. It trickles down. They have a culture where men teach their sons to consider and talk about clothing in a way that I never experienced being British.

“Also if you think about the culture of Italy, they’re a lot more extravagant than Brits as people, so you’ll see brighter colors and little pocket squares for that extra flamboyance. They pull it off perfectly and it hardly ever seems contrived.”

New York

“In New York, you have two sides. On the one side, New York is all about forward momentum and getting things done, speed and efficiency. So you’ll see people in very practical clothes, that are both functional and look good. People who dress up will still usually wear trainers if they’re going to wear a suit at all.

The other side of it is this rebellious nature there. All of the people who felt like outsiders in the rest of America moved to New York to be themselves. They felt like middle America didn’t accept them, but New York did. So you have lots of freaks and cool people like that wearing weird and wonderful looks.

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