5 Rules For Nailing Scandinavian Style
Scandinavia seems to have everything sorted. With their relaxed approach to working hours and an ability to whip up a damn good cinnamon bun, it’s no wonder that Scandinavian countries often top lists of the world’s happiest.
They’ve got a strong style reputation too – from Danish-born Astrid Andersen’s technicolor menswear to Acne Studios’ unconventional casting of an 11-year old boy as the face of its womenswear collection, Scandi brands are renowned for doing things differently.
And after a few seasons of bossing the front row, the trend’s now crossing over into the mainstream. Which means it’s time to stock up on lightweight knits, cropped trousers, classic white trainers… and denim kimonos.
But although the aesthetic is varied, there a few core principles to follow if you want to inject some Nordic influence into your wardrobe.
Try Out New Silhouettes
It’s time to broaden your horizons and think further than your slim-fit denim. Scandinavian style is all about boxy, oversized shapes, as opposed to narrow cuts.
But if you’re reluctant to go ultra-wide then think about details, like cropped hemlines and wide sleeves, which make wardrobe staples look new. Juxtaposition is the key – team wide-leg shorts with something slimmer on top to balance the overall look. And avoid looking like you’ve nicked an actual Viking’s clothes.
Keep It Minimal
If you’re going for a strong silhouette then stick to a palette of light neutrals, to nail the perfect summer look. Choose white over black wherever possible and then add in a few key tones: camel, khaki and grey marl are a good starting point, then upgrade to washed out pinks and blues, as championed by Danish brand Soulland.
Just keep pieces lightweight, so they can easily be layered up as the colder months draw in – good news for your cost-per-wear maths, at least.