No one epitomizes class and style as well as the French (except maybe the Italians, but that’s another article). While you might think it’s all berets, scarfs, and horrible pencil-thin moes, French men actually have a refined and contemporary sense of dress these days. 

They also love name brands, mixing it up with clothing from classic, well-known fashion houses such as Louis Vuitton and Lacoste along with newer labels including AMI, The Kooples, and Arpenteur.

From their own version of streetwear to labels making classic polos, below are some of our favorite French fashion brands.

1. Lacoste

Ironically, the 1920s tennis player Rene Lacoste was nicknamed “The Alligator,” yet the brand is instantly recognizable for its iconic green crocodile. Lacoste was founded on the tennis courts in America and France. A century later, the Lacoste company continues to be known for making artistic and performance gear of impeccable quality.

The one-piece that epitomizes the label’s popularity is their polo shirt. Remaining virtually unchanged since its inception, this is a shirt that crosses generations. A classic piqué construction gives way to a spread collar, the only embellishment being the tiny croc embroidered on the chest. Invest in these and you will see why you should purchase quality over quantity.

2. Maison Kitsune

Maison is the French word for house, and Kitsuné is the Japanese word for fox, a symbol of versatility. Season after season, Maison Kitsuné showcases its contemporary vision of fashion influenced by Paris and Tokyo. The wearer of the Maison Kitsuné brand resonates with this balance between comfort, simplicity, and laid-back cool. Constantly reinventing the classics gives the collections a sense of timelessness, while experimenting with a daring and playful mix of colors, prints, and fabrics.