Continuing the modern-day Hamilton’s reputation for bafflingly good value, the price tag makes it even more irresistible. Complete the look by driving a camo’ed-up 1940s Willys Jeep – arguably cooler than a Mk1 Land Rover, and pair with selvedge denim and a cotton chore jacket for ultimate rugged workwear points.

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TAG Heuer Monaco Calibre 12

The year 1969 was a big one: not only did NASA and Seiko respectively take Omega’s Speedmaster to the Moon and quartz technology to the market, but the self-winding chronograph was finally realised – twice. Arguably, the post was pipped by Zenith and its immortal El Primero, but Heuer (along with Breitling and Büren) was the first to industrialise its own “world-first” automatic stopwatch, the Calibre 11 sooner.

It found its first home in the Monaco – an avant-garde combination of out-there squareness and far-out mechanics, and it now houses the Calibre 12 – a specially adapted ETA base with a Dubois-Depraz chrono’ module. Still as ice-cool as when Steve McQueen donned his in Le Mans, and still every petrolhead’s “grail watch”.

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SEIKO Mens Analogue Automatic Watch

The Seiko 24 jewel automatic movement is included in this new Seiko SRPC55K1 Silver/Orange watch. The dial is orange with silver and black accents, a day and date display, highly luminous hands, and Lumibrite markers for low-light vision. The bracelet is made of stainless steel and has a push-button clasp.

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Nomos Glashütte Metro Date Power Reserve

This is a watch running the risk of being uncool by virtue of its cooler-than-school USPs. But everything, from the Bauhaus design codes to the in-house-crafted mechanics ticking inside, has irrefutable integrity and elegance. In Germany’s historic hub of fine watchmaking, Glashütte, Nomos was the first ‘proper’ watchmaker to lift a pair of tweezers with the fall of the Berlin Wall.