There have been puns on that very theme, with ‘Compass’ and ‘Altimeter’ models. You can now even squeeze it under your cuff in 42mm ‘BR 03’ guise. But the original ‘BR 01’ is still Maverick to Bell & Ross’s Goose.

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Omega Speedmaster Professional

It might not boast the most alternative looks, or even the most progressive mechanics, but that’s the point: that’s why the Omega Speedmaster was the only chronograph to survive NASA’s brutal tests back in the sixties and earn a watch-brand marketeer’s Holy Grail of approval: qualification to officially ‘fly’ on the wrists of astronauts, as standard-issue kit.

Precisely 50 years ago, it was a Speedie strapped to Buzz Aldrin’s spacesuit as he stepped out of the Eagle onto the Lunar surface, earning its eternal ‘Moonwatch’ nickname, and it’s still keeping time aboard the ISS. As the last man to walk on the Moon, Gene Cernan attests, “the Speedmaster Professional chronographs remained virtually unchanged throughout the entire Apollo program – no other piece of mission-qualified equipment can make that claim.” You want cool? You could stop reading here and now.

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G-Shock DW-5600E-1VER

We all know rappers like their bling, but surprisingly it can manifest in resin rather than gold – specifically in the form of a G-Shock, the cult statement wear for all manner of hip-hop artists, fashionistas, surfers, plus the majority of the world’s special-ops military men.

This seminal hardman was conceived in the same year as our other plastic-fantastic cool cat, the Swatch – but while the Swiss were pioneering precision injection moulding, the Japanese were striving to pass their own self-conceived ‘triple 10’ test: water resistance to 10 bar (about 100m), a 10-year battery life, and most importantly, the ability to survive a 10 metre drop onto a hard surface, unscathed and working perfectly.