The CODE41 X41 Edition 5 will be here soon. In fact, we’ve got the launch date: June 23, 2021, at 3 PM (CET).

It’s a Wednesday. Mark your calendars.

CODE41 X41 Edition 5 has carved a name for itself in the fine watchmaking market, spearheading what is now being called the “community movement.”

The project has been underway for a few years now, constantly evolving as it progresses. Founder and CEO, Claudio D’Amore, reiterates that “The price is not the result of the market positioning, but a direct reflection of the cost of production.”

Boiled down, the CODE41 leadership is outright telling us that they’re not marking up the timepieces as much as their competitors are. They say they care more about the end user’s desires (and budget). 

It’s 2021. We like that approach.

About CODE41

The name CODE41 garners attention for two main reasons. The first is that potential watch owners have personally crafted the piece by sharing their opinions and experiences in various research studies.

Secondly, the luxury brand undercuts the majority of the other big names in the business with its Edition 5: offering a fair price at about $5,443 (5,443€).

Watches of a similar caliber go for about a cool 20K, at least.

In crafting their most recent edition, the expert watchmakers have stuck to their guns on what constitutes the pillars of excellence in quality: creativity, transparency, and vision. They’ve relied on these standards since 2016.

When the 2019 launch was announced, pre-orders rolled in quickly. In fact, almost 700 buyers snatched a piece within the first month, raking in over three million Swiss Francs.

Now, Edition 5 is anticipated to set new records.

The community has set the structure for the next piece they want, and CODE41 is ready to offer what they’ve asked for: Swiss-made quality and a peripheral oscillating weight. Airier. Stronger. Upgraded.