Beauty

50 Best Black-Owned Beauty Brands (2022 List)

Latched & Hooked

Latched & Hooked is a black beauty brand that makes hair products for women who like to wear protective hairstyles. The company has designed a full line of non-toxic and affordable synthetic hair products to complement natural hair. While crochet hair braiding always looks phenomenal, the brand understands that the process can be challenging. These stunning hairpieces are textured, pre-curled, and looped to ensure a beautiful look.

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The Kai Collection is a fan favorite, but shoppers can also find pre-stretched and non-stretched braids if they would like to change things up. Designed to withstand workouts, seasonal changes and harsh winds, they’re a low-maintenance choice for women of color.

The Crayon Case

The Crayon Case keeps nostalgia alive with kitsch products that hark back to our school days. The brand was founded in 2017 by Raynell Seward, and the brand is known for its colorful palettes and lip products which are designed to look like school stationery. This adorable brand can be found all over Instagram if you’d like to give them a closer look.

Their Matte Book Palette is ideal for both beginner and professional makeup users. Offering 26 colors, the bold and neutral shades that feature in the Matte Book Palette are unbeatable.

Salt Spray Soap Co.

Salt Spray Soap Co. is home to gorgeous scrubs, soaps and balms which are designed to nourish the skin without the use of chemicals. Despite only being available at a standalone store in Bermuda and through Genelle John’s online store, Salt Spray Soap Co. remains endlessly popular.

Their bestselling product is a luxurious Body Butter, which is available in amazing scents such as lavender and vanilla, champagne and oranges, and pears and flowers. These body butters are packed with antioxidants and contain shea butter, essential oils and Vitamin E, making these soothing skincare products an excellent choice for women with sensitive skin. Made by hand, these butters will protect your skin, alleviate inflammation and redness, and provide a soft, smooth finish.

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