For the perfect pout, The Lip Bar’s Liquid Matte Lipstick is a beautiful choice. Gliding on like a gloss but appearing matte, it lasts all day without drying out your lips.

Pattern Beauty

Pattern Beauty was created by the actress and musician Tracee Ellis Ross. She found that women of color who had textured hair struggled to keep their hair healthy, as most mainstream brands catered to more typical hair. Recognizing that beautiful, nourished hair was something that all women should be able to achieve, she founded Pattern Beauty.

The company’s beauty products work well on coiled, curly and tight hair, but their most popular product is the Leave-In Conditioner. For excellent hair care, this moisturizing product revives even the driest curls for a healthy scalp and manageable hair.

Uoma Beauty

Uoma believes that true beauty is all about having the courage to be yourself. The brand’s founder and CEO Sharon Chuter learned the industry at L’Oreal, Revlon and Benefit Cosmetics before leaving these companies to start her own. Meaning beautiful, Uoma aims to provide every tool and product a woman needs to create a complete makeup look.

Available in 51 shades and 6 custom formulas, the Say What?! Foundation is one of the most popular beauty products on the market for black women. Designed to offer vibrant and long-lasting coverage, this versatile and high-quality foundation is a fan favorite you’ll love!

Coloured Raine Cosmetics

Coloured Raine Cosmetics is a cosmetics company focused on providing bright and colorful makeup products for all skin tones. Aside from producing some of the creamiest eyeshadows on the market, this Black-owned beauty brand also sells high-quality face and lip products. Unique and versatile, this makeup line invents shades and undertone ranges that are diverse enough to help you create any look you want.