You’ve noticed the cheesy Patek Philippe ads, gazed at your boss’ Rolex during meetings, maybe even threatened to get your grandfather’s pocket watch repaired one day… and now you’ve saved a bit of cash, it’s time to bite the bullet and invest in your very own Swiss watch.

That last particular word is probably one of many reasons why it’s taken this long – do you really want to be the sort of man who calls his watch a ‘timepiece’? Or, even worse, a ‘chronometer’? It’s true, the watch world can be a rather snobby, anorak-clad institution, whose idiosyncrasies you might forgive if it wasn’t for the astronomical cost of joining this particular club. Even supercars manage to retain an everyman appeal (although, to be fair, there aren’t many teenagers’ bedroom walls pinned with Breitling posters).

The good news, if you’re seriously thinking about doing it, is that a decent Swiss watch is generally worth its price tag – crafted just as exactingly as a Ferrari, by artisans whose skills are generally limited to the valleys of the Swiss Jura mountains. But still, why wear one at all, when the precise time is displayed everywhere in our ‘always on’ digital age?

“There’s an element of status and style symbolism, for sure,” says ex-watchmaker and store manager Sandy Madhvani of David M Robinson jewellers , “much like that Porsche that rarely creeps over 20mph in town. But wearing any sort of watch, Swiss or not, is rarely about telling the time these days – instead, it is an investment into something sentimental and eternal… “It’s no wonder more and more women are buying engagement watches for their new fiancés, in return for their ring.” Madhvani’s notion of eternity isn’t so far-fetched. Just a little TLC will mean your mechanical wristwatch can tick forever – its timeworn technology is totally safe from obsolescence, unlike that shiny new smartwatch. “With brands like Patek Philippe and Rolex,” he continues, “ your watch could potentially accrue in value , even. In terms of mechanical objects, only a fully restored vintage Ferrari is capable of that. In terms of cost per wear, there’s simply no comparison – unless you can honestly name an item of clothing or pair of shoes that you’ve worn every day for years, which still looks and functions just as well?” Greg E. Mathieson Sr./REX/Shutterstock