REN

Long admired by grooming and beauty editors – as much for its sleek, modern packaging as the purity of its products – REN uses 100 per cent plant- or mineral-derived ingredients and its entire range is free from synthetic ingredients and pore-blocking petrochemicals.

What’s more, all but a handful of the brand’s UK-made products are suitable for vegans.

Key Products: REN’s Multi-Tasking After Shave Balm has long been one of the brand’s hero products owing to the fact it doesn’t just take the heat out of post-shave skin, but – thanks to the addition of fruit enzymes – helps prevent ingrown hairs too. Cool stuff. Literally.

BRYT

BRYT’s range might be small (just four products at time of writing) but its credentials are impressive: as well as avoiding the usual synthetic suspects, the brand’s ingredients are ethically sourced (fair trade-certified, organic and sustainable wherever possible), its packaging is biodegradable, and it avoids doing business with countries that carry out animal testing. Hat-trick.

Key Products: The 99 per cent natural Foaming Cleanser For Him features the brand’s signature Advanced Phytoscience System (APS), a formulation rich in organic super- antioxidants and skin-softening aloe in its purest form. Smells great, too.

ManCave

It took two years of R&D to get ManCave to market, partly because of the company’s unwavering insistence on replacing man-made chemicals with natural ingredients. Out went parabens, sulfates and artificial dyes (the brand uses caramel to color its shower gel instead), and in came cruelty-free ingredients and essential oils.

In an attempt to be as transparent as possible – something unusual for a skincare brand – ManCave has a comprehensive A-Z of ingredients used in its products along with exactly what they do on its website.