Men's grooming

The Best Men’s Fragrances Under £20

Remember that if you do like this or any other of Zara‘s fragrances, it’s worth grabbing a couple of bottles because, much like the retailer’s clothing, styles don’t always stick around for long.

£12.99 for 100ml eau de toilette, from Zara.

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Tabac Original

Tabac has, rather unfavourably, been described as the string vest aftershaves. “It is deeply uncool yet clinging on for dear life in certain quarters,” says Lizzie Ostrom, author of Perfume: A Century of Scents, of this corner-shop chemist classic.

Tabac’s punchy blend of lavender, sandalwood, carnation and tobacco will come as a shock if you’re only used to contemporary fragrances, but it’s a shock worth subjecting yourself to.

£9.99 for 100ml eau de cologne splash, from Fragrance Direct.

Burberry Brit Rhythm Men Intense Eau de Toilette

When it comes to luxury clothing, Burberry is up there with the names most mere mortals would have to skip a few meals to be able to afford. Fortunately, the British brand turns out considerably more accessible scents, like the fresh yet spicy Brit Rhythm Intense.

A remix of the rock scene-inspired Brit Rhythm released in 2013, the 2015 Intense version amps up its masculine edge with reinforced leather accents in addition to accords of sage, pepper and vanilla, making it the perfect choice for any stylish frontman.

£19.45 for 50ml eau de toilette, from Amazon.

(Related: Where’s The Best Place To Spray A Fragrance?)

Activist By The Body Shop

One of a handful of affordable fragrances high street cosmetics chain The Body Shop has created specifically for men, Activist is a warm, spicy and woody number with a slightly medicinal, tobacco-y edge.

Energising, uplifting and boasting impressive staying power once sprayed on the skin, it’s a great choice for daytime use and generously sized for the price to boot.

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