1800 Tequila is celebrating the 10th Anniversary of its Essential 1800 Artists Series by collaborating on limited-edition augmented reality bottles with superstar Spanish artist Okuda San Miguel. 

1800 Tequila, the world’s most awarded tequila and the #1 premium tequila brand in the U.S., is turning limited-edition bottles of 1800 Silver Tequila into instant collector’s items.  

Essential 1800 Artists Series 10th Anniversary Collection ft. Okuda San Miguel

Okuda San Miguel’s colorful artwork has graced the walls of galleries and buildings across the globe. Okuda’s distinctive style of Pop Surrealism features his signature Rainbow Skull and Kaos Star for the Essential 1800 Artists Series. 

“For my collaboration with 1800 Tequila, I wanted to produce work that represents my ethos as an artist,” explained Okuda. “For example, my use of different colors in the skin of the characters I paint shows that we are all, in fact, equal; and the geometry represents modernity and the digital world.” 

The Okuda San Miguel Essential 1800 Artists Series innovates with an augmented reality experience where each bottle of 1800 Tequila can be changed into a Snapchat marker by launching an eye-catching and unique filter for fans to engage with Okuda-themed lenses. 

Artist Okuda San Miguel

Okuda’s unique use of color, geometric structures and surreal compositions found in his murals, canvas, sculptures or installations define a style informed by both the academic and the street worlds. 

“I loved working with this new format, which I view as a canvas immersed in liquid,” Okuda continued.  

“As an artist, I need to create in order to be happy and my biggest motivation is the enjoyment I get in discovery and encouraging cultural dialogue. One of my favorite icons is the skull, a symbol of life, which is reflected on one of six of my Essential 1800 Artists Series bottles.