As anyone who has ever had a really good – or worse, really bad – fade will tell you, good hair matters. And yet, beyond a bit of styling product, men often neglect their hair like it’s a universal hobby. Then 30 comes along, the crown starts appearing, the quiff starts thinning, and panic ensues.

Instead of intervention, prevention might be the way to go. Haircare is the fastest-growing category in men’s grooming, with serums, milks, masks and oils being introduced by brands faster than you can say high and tight. Which is why one shampoo just doesn’t cut it anymore.

In the same way your skincare routine should include a cleanser, toner, serum and moisturiser, your haircare should involve more than one simple step. This is where conditioner comes in.

What Is Conditioner?

“Conditioner is used following shampoo to improve the feel, texture and tone of the hair,” says Jordan Garrett, renowned stylist at A-list hair salon Hershesons. “It first gained popularity for its ability to soothe the friction between strands, meaning that brushing, combing or blow-drying hair became infinitely easier. Essentially, conditioner helps repair your hair, loading it with hydration and moisture.”

Should Men Use Conditioner?

Despite being typically associated with the kind of 10-step Korean skincare routine used by the fairer sex, men have even more reason to use conditioner, insists Garrett. “Men’s hair is more susceptible to loss, their scalp is more susceptible to the elements (having traditionally shorter hair) and they often use products like gels or waxes that can build-up, creating unnecessary oil and congestion.”

Why Should You Use Conditioner?

A bad hair day is just a bad day, but the chances of that happening can be minimised with the right products. “Conditioner is so important to the condition your hair,” says Garrett. “While shampoo is great for getting rid of dirt, pollution and excess oil, it’s conditioner that provides the nourishment needed for full, healthy locks.”